A good wordmark for me is beautiful to look at, memorable, and useable within various display options. A long company name could become overly complicated quick, resulting in an unprofessional appearance. Wordmark logos work best when the business name is short and distinctive, and sticks in the mind of potential customers. What are the best use cases for a wordmark logo? Because of their simplicity, wordmark logos are easy for customers to understand. Using a wordmark is a good decision if you have a new business and the name of the business needs to get out there. Why design a wordmark logo as opposed to using graphics?īoth types of logos have their own advantages, and the choice between a wordmark or brandmark is subjective and relative to what the business wants to portray. Some well-known iconic wordmarks are for example Coca-Cola, Google, and SONY. There are a lot of different type-styles used for wordmarks - the most common being script, sans-serif, and serif. What is a wordmark logo?Ī wordmark or logotype is, in essence, the name of a brand designed with the use of unique typography. Paul here - I’m a type designer and lettering artist from the Netherlands with a passion for not only beautiful but also usable wordmarks. There is nothing cooler than a new logo, right?!Ĭurrently accepting new projects, get in touch via if you are interested in working together. Started in 2012 as a little side hobby it soon became a full-time business working for clients all around the world.Īll the different stories from all the passionate people I meet along the way is what keeps sparkling the excitement in what I do everyday. My passion is the craft of custom logotype, logo-mark and lettering designs that are consistent, useable and beautiful. 04.Paul von Excite I'm a professional logo designer from Amsterdam with 10+ years of experience specialized in type & lettering, working with clients from all over the world. The success of a brandmark, however, does rely on audiences knowing what the symbol means, so it’s a tricky thing to pull off for all but the best-known brands. Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world. This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark contains no text but is an image, icon or symbol that represents the company or brand. That’s less of an issue when it comes to designing a. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce, or too long to work as a logo in most media. The CNN logo was designed by the late Anthony Guy Bost in 1980Īlso known as a monogram logo, a lettermark logo is again made of text, but based on the initials of the company or brand, rather than its full name.
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